| | | Curious to know how the pandemic influenced the biggest shopping day?
SEMrush gathered a fresh set of data and saw some trends to share with you. Key findings for YoY (2020 vs. 2019) based on the latest data counts: - Traffic numbers to top retail websites have grown by a whopping 30%.
- In the US, there is a 34% spike in "Black Friday" searches, compared to 2019.
- The most popular product groups include laptops, TVs and mobile phones, with Nintendo Switch being the most popular product globally.
- The Top 10 products for non-English-speaking countries (Brazil, Spain, Italy, France, and Germany) include books, which are absent for the US, UK, Canada, and Australia.
Read our new report, Black Friday Statistics 2020, and discover how consumer interest and demand patterns have shifted during the pandemic. Here's to your success, | | | | | | | | | | | | | | | | | | SEMrush, Inc. 800 Boylston St., Suite 2475 Boston, MA 02199 USA (800) 815-9959 Click here to read our privacy policy | | | | | |
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