My health care: February 2022

Monday, 28 February 2022

Ariane, on vous remarque

Découvrez qui a consulté votre profil‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Ariane Florence

Votre profil est sous son meilleur jour

Votre travail et vos réalisations ne passent pas inaperçus

vue du profil

Voir qui regarde

Cet e-mail est destiné à Ariane Florence (Fitness Coach). Découvrez pourquoi nous précisons ceci.

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Learn SERP insights from Shopify’s SEO Director

Our biweekly newsletter series brings you insightful tips and perspectives from industry-leading SEOs and marketing experts. In this issue, Kevin Indig, SEO Director at Shopify, shares his smart strategies for snagging that coveted Position 0.

Hidden opportunities: SERP Features

Ever check your stats to find your CTR, clicks, or traffic are way up or down—for seemingly no reason? SERP features could be behind it! Suddenly winning or losing SERP features like Featured Snippets can have a big impact.

But how can you reliably analyze SERPs? When you rank for a lot of keywords it quickly gets confusing. Even more so when you want to find new opportunities to rank in SERP Features like the Local Pack, Image/Video Carousels, People Also Asked Boxes, etc. How do you do that at scale?

Find new SERP Feature opportunities in Organic Research

Semrush to the rescue! With the SERP Features report in Organic Research, it's super easy to find out which SERP Features you're not yet ranking for.

Navigate to: Organic Research report ➡ Positions ➡ SERP Features ➡ Subdomain doesn't rank

I like to filter by search volume to find high-traffic opportunities or by keyword difficulty to find easy to win SERP Features.

Export the keywords by SERP Feature, get it in the queue, and ship modifications to your content.

The nice thing is that you can use Semrush to monitor how well you perform for SERP Features compared to your competitor(s). In Position Tracking, you can track the keywords that you identified in the Organic Research report.

It will also show you which SERP Features you captured vs. the ones you didn't.

Why are SERP features so important?

Solving this problem is vital because Google shows more and more SERP Features that get a lot of attention from searchers. Classic organic snippets aren't dead, but they increasingly compete with features Google uses to augment the search results.

From here on out, the best SEOs have the best understanding of what's going on in the search results—not the hottest, newest SEO tactics.

Go get those SERP features

Semrush Expert Series

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Saturday, 26 February 2022

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Friday, 25 February 2022

ASO, SMM and the S&P

Hi there,

We have something for everyone this week:

A huge new study on App Store Optimization (ASO). With lots of fresh data on what makes apps rank on the iOS App Store and Google Play Store.
Our guide to social media management. Featuring our suite of powerful social media management tools.
And a breakdown of the website traffic, online brand mentions and social followers of the S&P 500. (Plus how those numbers are changing month to month.)

Let's get to it.

#1: Our App Store Optimization (ASO) study

This new study analyzed 1,000+ apps on the iOS App Store and Android Play Store. Here are just a few of its findings:

Star ratings don't seem to affect rankings in the App Store or Play Store. But the number of reviews is closely correlated with rankings.
Top-ranking apps usually include the keyword in their name. As well as the symbols "-", ":" or "&".
App pricing doesn't appear to affect rankings.

For more takeaways, check out our post with the full results:

App Store Optimization Study: What We Can Learn From the Top-Ranking Apps

Next up, we have…

#2: Our introductory guide to social media management

This guide starts with the basics of social media management (SMM). And then it covers how to use Semrush's SMM tools, including:

Social Media Ads: for building and launching ad campaigns on Facebook, Instagram, Messenger and Facebook Audience Network.
Social Media Poster: for scheduling content to LinkedIn, Google Business Profile, Facebook, Instagram, Pinterest and Twitter.
Social Media Tracker: for tracking your competitors' engagement, growth rates, hashtag use and more. (It works with YouTube, Facebook, Instagram, Twitter, Pinterest and LinkedIn.)

Check out the guide here:

Social Media Management: Monitoring Your Social Pages & Interactions

Last, we have…

#3: Website traffic (and other data) for the S&P 500

Fun fact:

Intel's online brand mentions shot up 21.85% last month. While Costco's website traffic decreased 16.30%.

Our S&P 500 overview page lists all the companies in the S&P 500, along with their:

Social media audience sizes.
Monthly website traffic.
And monthly online brand mentions.

The page also shows how those numbers have changed month over month.

See our data on the full S&P 500 here:

S&P 500 Companies Overview by Semrush

That's all for this week.

Happy optimizing,