| | | | | Hi there, | | | | | We have something for everyone this week: - A huge new study on App Store Optimization (ASO). With lots of fresh data on what makes apps rank on the iOS App Store and Google Play Store.
- Our guide to social media management. Featuring our suite of powerful social media management tools.
- And a breakdown of the website traffic, online brand mentions and social followers of the S&P 500. (Plus how those numbers are changing month to month.)
Let's get to it. | | | | | | | | | This new study analyzed 1,000+ apps on the iOS App Store and Android Play Store. Here are just a few of its findings: - Star ratings don't seem to affect rankings in the App Store or Play Store. But the number of reviews is closely correlated with rankings.
- Top-ranking apps usually include the keyword in their name. As well as the symbols "-", ":" or "&".
- App pricing doesn't appear to affect rankings.
For more takeaways, check out our post with the full results:
App Store Optimization Study: What We Can Learn From the Top-Ranking Apps
Next up, we have… | | | | | | | | | This guide starts with the basics of social media management (SMM). And then it covers how to use Semrush's SMM tools, including: - Social Media Ads: for building and launching ad campaigns on Facebook, Instagram, Messenger and Facebook Audience Network.
- Social Media Poster: for scheduling content to LinkedIn, Google Business Profile, Facebook, Instagram, Pinterest and Twitter.
- Social Media Tracker: for tracking your competitors' engagement, growth rates, hashtag use and more. (It works with YouTube, Facebook, Instagram, Twitter, Pinterest and LinkedIn.)
Check out the guide here:
Social Media Management: Monitoring Your Social Pages & Interactions
Last, we have… | | | | | | | | | Fun fact:
Intel's online brand mentions shot up 21.85% last month. While Costco's website traffic decreased 16.30%.
Our S&P 500 overview page lists all the companies in the S&P 500, along with their: - Social media audience sizes.
- Monthly website traffic.
- And monthly online brand mentions.
The page also shows how those numbers have changed month over month.
See our data on the full S&P 500 here:
S&P 500 Companies Overview by Semrush
That's all for this week.
Happy optimizing, | | | | | | | | | | | | |
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